Dominate your market with authority that makes your brand undeniable.

**Stop Chasing Algorithms. Start Building Real Influence To Attract More Customers.**

Realfluence is the only membership platform that helps beauty and wellness brands enhance their reputation and grow their authority through earned endorsements — press, partnerships, and proof — turning credibility into influence that outpaces the algorithm.

You can’t buy authority –you have to earn it.
Realfluence is here to help.

LET'S DO THIS!

Members and clients have been featured in:

Join Reena, founder of FACTEUR PR and host of the Grow Your Wellth podcast, inside Realfluence and grow your influence & your income!

“The most successful brands aren’t just seen–they’re sought after.”

Does this sound like you?

✦ You and your team spend too much energy on short-term hacks like discounts or trying to go viral to grow your business.

✦ You want to build a strong brand that sells while you sleep, but right now, your marketing feels like chasing, not attracting.

✦ You’re tired of throwing spaghetti at the wall with TikTok dances and want more visibility from your authority – not trying to hijack an algorithm.

✦ You want to grow your brand’s visibility, trust, and sales, but you’ve been missing out on valuable opportunities due to a lack of budget, time, guidance and connections.

✦ You see competitors or industry peers featured in digital media, magazines, podcasts, and blogs, and you wonder why your brand isn’t in the spotlight.

✦ You’re unsure how to tell your brand’s story in a way that gets endorsed by the media and experts.

✦ You want to be well-known – and well paid.

What Is Realfluence?

Realfluence is the point where your reputation speaks louder than your marketing.

It’s what happens when your name carries weight, your work is recognized, and opportunities come to you – not because you’re posting the most, but because you’re the most trusted.

**It’s expanded through authority-building content – media mentions, professional partnerships, and peer validation – that proves your brand is influential.**

81% of consumers need to trust a brand before purchasing from them.

—Edelman

You know you have Realfluence when...

Your name or brand is mentioned in the media as an expert or authority in your field.

Other credible voices – doctors, founders, editors, or industry pros – recommend or reference your brand and vice versa.

Your “As Seen In” logos are working as silent salespeople on your website and social channels.

You’re invited to collaborate, speak, or contribute because people already trust your expertise.

You’re attracting your ideal clients organically – not chasing them through endless marketing.

Your content reinforces your credibility instead of trying to prove it.

You can command a higher price for your products or services because of the reputation you have built.

In short...

Realfluence is what happens when press, partnerships, and proof work together to make your brand magnetic.

It’s not about chasing trends – it’s about building equity in your brand with your powerful credibility.

How Does Realfluence Work?

Credibility -> Authority -> Influence -> Income

Realfluence has everything you need to go from unknown to undeniable.

All that’s missing is you.

1. Press That Builds Authority

Earn media coverage that validates your expertise and builds instant trust.
Our proven DIY PR Masterclass teaches you how to craft pitches, connect with journalists, and land features in outlets your audience already trusts – from Allure to The New York Times.

2. Partnerships That Amplify Your Reach

Collaborate with other credible professionals, founders, and experts within the beauty and wellness space in our community. Through our Partnership Channel, you’ll find opportunities for cross-promotions, expert swaps, affiliate campaigns, and co-created content — all designed to expand your visibility and influence authentically.

3. Coaching That Keeps You Growing

Harness actionable & accountable support through our group live coaching sessions with Reena and special guests. We'll help you refine your strategy, amplify your wins, and turn every feature or partnership into long-term brand authority.

SIGN ME UP!

The Result?

**When you stop chasing algorithms and start building Realfluence – you stop competing for attention and start commanding it.**

KIND WORDS FROM OUR MEMBERS

Realfluence delivers...but don't just take our word for it!

Pam

"I have taken many PR courses/workshops and this is by far the most clear and concise one. Reena is so generous with the content and this course will definitely get you ready to get started in your PR journey."

Pam

Zulema

"This has been tremendously helpful! I learned how small changes can make a huge difference. I feel empowered to start promoting my business with intention. The templates are gold!"

Zulema

"Realfluence has been tremendously helpful! I learned how small changes can make a huge difference. I feel empowered to start promoting my business with intention. The templates are gold!"

Libby

"This course has honestly blown me away. The level of preparation that went into making such a clear, comprehensive program is truly amazing. You made the content approachable to a novice. I always felt like I had a partner and support system throughout it all."

Libby

"This course has honestly blown me away. The level of preparation that went into making such a clear, comprehensive, and succinct 5-part course is truly amazing. You made the content approachable to a novice. I always felt like I had a partner and support system throughout it all."

Corina

"This was EXACTLY what I needed. I am a marketer that follows only marketing news and conferences. To hear the other side of the story...the PR side...makes my work as a marketer that much better and more efficient. To be able to hear specific strategies to compile target media outlets is invaluable."

Corina

What’s Inside Realfluence

A $16,295 value for only $999/year!

Compare that to the cost of working with an agency: $65,000+/year

VALUE $1599

Learn how to land features in trusted media outlets and build your expert authority from the inside out.

VALUE $8999

Live coaching calls with Reena Goodwin and recorded replays to help keep you on track, implement what you learn and turn recognition into results.

VALUE $999

Collaborate with beauty and wellness professionals and brands for mutually beneficial visibility, like endorsements, content creation, media opportunities, and more.

VALUE $699

Connect with like-minded beauty and wellness founders, share wins, and access live press opportunities.

VALUE $3999

The only workbooks you'll need to pitch your brand, including Own Your Story to Tell Your Story, Hooks and Headlines, PR Plan Template, Media Kit Template, and 3-Pitch Templates.

Total On-Paper Value: $16,295
Total Lifetime Value: Real Influence? Priceless.

PLUS 30+ TIME-SAVING BONUSES WORTH MORE THAN $3,000 AND COUNTLESS HOURS OF TIME SAVED.

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MEET YOUR COACH, REENA S. GOODWIN

SUPPORT FROM A 17-YEAR PR EXPERT & BRAND STRATEGIST AND FELLOW ENTREPRENEUR

“Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners she works with. With her help, I have been featured in InStyle Magazine, Real Simple, Healthline, The Healthy, etc. and have been interviewed on local news outlets.” – Melanie Shmois, work-life balance coach

✦ Founder & CEO of FACTEUR PR and The DIY PR Project

✦ Host of the Grow Your Wellth podcast

✦ Recognized by PR Couture, The PR Net, PRSA, Career Contessa, Crain’s Business, Architectural Digest, Inc., SavviHer, Martha Stewart, and more.

My passion & purpose are to help beauty and wellness brands grow their authority and create more impact.

Since 2016, I’ve partnered with hundreds of energetic startups and established enterprises to earn headline-worthy recognition—from Allure to The Zoe Report—and drive as much as six figures in sales in 48 hours from a single piece of press.

As a fellow founder, nothing could be more important to your business than elevating and protecting your brand. Our team at FACTEUR created Realfluence specifically to support emerging beauty, health, and wellness practices, experts, and founders in a way that is accessible and with the level of quality you’d expect from an industry-leading agency.

Ready to dominate your market with authority that makes your brand influential? Let's go!

You belong in the headlines:

Realfluence's exclusive DIY PR Masterclass will show you how to get there

We'll teach you everything you need to know – step-by-step! – about how to go from hidden to the headlines. No PR experience requred!

Here's what our members have to say:

Megh

"Just wanted to let you know that Martha Stewart responded! I'm answering some questions for an article tonight! Thanks for all your help!"

Megh

"Just wanted to let you know that Martha Stewart responded! I'm answering some questions for an article tonight! Thanks for all your help!"

Jess

"Hiiii! We're on the front page of the digital edition of the Houston Chronicle today! She heavily used my EPK! Such a huge win!"

Emily

"Reena shares her passion and extensive knowledge of public relations and makes it attainable for small businesses to adapt to their business plan."

Yetunde

"I've been intimidated by PR for years, and this gave me the confidence and the tools to take promoting my small and unconventional business to the next level."

Yetunde

"If you are a PR newbie or you are just starting out, this course is for you. I've been intimidated by PR for years, and this course gave me the confidence and the tools to take promoting my small and unconventional business to the next level."

Rebecca

"If you've never been involved in PR this gives you all the tools you need to make a plan and implement it while also answering all the PR questions you didn't even know you had. You can go at your own pace, but they keep you on track (which all small business owners need!) with their weekly check ins. Whether you're starting a business or wanting to step up your existing business, this is a great tool. Thank you!"

Rebecca

"If you've never been involved in PR this course gives you all the tools you need to make a plan and implement it while also answering all the PR questions you didn't even know you had. You can go at your own pace but they keep you on track (which all small business owners need!) with their weekly check ins. Whether you're starting a business or wanting to step up your existing business, this is a great tool. Thank you!"

Michael

"I loved the bite sized modules that were easy to take with minimal commitment, along with a generous amount of takeaways that will get a ton of traction in my business as long term assets. I think Reena would be an incredible college professor!"

Michael

"I loved this course. It was divided into bite sized modules that were easy to take with minimal commitment, along with a generous amount of takeaways that will get a ton of traction in my business as long term assets. I think Reena would be an incredible college professor!"

Realfluence is DEFINITELY for you, if:

✦ You’re a licensed beauty or wellness brand, either a professional (like a personal trainer, esthetician, or therapist) or a product founder ready to build category authority.

✦ You want visibility that feels strategic and sustainable — not just social.

✦ You’re ready to leverage media, partnerships, and PR to grow your influence & income.

✦ You believe credibility is your most valuable currency, and you’re ready to earn it.

✦ You want to be recognized as the trusted name in your category.

This is NOT for:

✦ Brand-new businesses with no product or service yet. You need something established before Realfluence will pay off.

✦ Entrepreneurs looking for overnight results. Remember, reputation is not built overnight. This program builds trust and authority that compounds over time.

✦ Those who want someone else to do it all for them. This program is do-it-together, not a done-for-you agency service. (Check out FACTEUR PR for done-for-you PR.)

What Types of Brands Is Realfluence Best Suited For?

Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians / Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians / Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians / Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians /

Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices / Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices / Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices / Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices /

Massage Therapy / Personal Training / Nutritionists / Supplements / IV Therapy / Acupuncture / Holistic Health Practitioners / Breathwork and Mindfulness Coaches / Life and Wellness Coaches / Integrative Medicine Professionals / Massage Therapy / Personal Training / Nutritionists / Supplements / IV Therapy / Acupuncture / Holistic Health Practitioners / Breathwork and Mindfulness Coaches / Life and Wellness Coaches / Integrative Medicine Professionals / Massage Therapy / Personal Training / Nutritionists / Supplements / IV Therapy / Acupuncture / Holistic Health Practitioners / Breathwork and Mindfulness Coaches / Life and Wellness Coaches / Integrative Medicine Professionals /

Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators / Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators / Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators / Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators /

Ready to be a Realfluencer?

Realfluence is the only membership platform that helps beauty and wellness brands enhance their reputation and grow their authority through earned endorsements — press, partnerships, and proof — turning credibility into influence that lasts.

MONTHLY MEMBERSHIP

$99/month

CAN'T BEAT THIS!

The DIY PR Masterclass trainings
Workbooks And Templates to Help You Secure Free Press Coverage & Partnerships Like a Pro
Weekly Live Group Coaching Meetings
Support & Networking in the Business Community
Partnership Channel
Active Media Opportunities Board
A New Time-Saving Template Drop Each Week

JOIN REALFLUENCE MONTHLY

ANNUAL MEMBERSHIP

$999/year

PAYMENT PLAN NOW AVAILABLE!

EVERYTHING IN THE MONTHLY MEMBERSHIP, PLUS:
Access to exclusive agency-level PR & Partnership Opportunities throughout the year
Instant Access to MORE THAN 30 BONUS Templates & Swipe Files to Help You Save Time and Money – A $3,694 value for FREE!