The Next 6-Week Pitch Sprint Starts August 17!

**Become the go-to authority in your industry with the press coverage to prove it.**

Stop Chasing Algorithms. Start Building Real Influence To Attract More Customers to your Health, Wellness, Beauty or Aesthetics Brand – No Large Following Needed!

You can’t buy authority – you have to earn it. Realfluence is the only do-it-together program dedicated to helping you achieve it.

BECOME A REALFLUENCER

Realfluence is intentionally structured so you can start securing authority-building press & partnerships right away!

Join our clients and get featured in:

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Join Reena Goodwin, founder of FACTEUR PR, inside Realfluence and grow your influence & your income!

Reena Goodwin built FACTEUR PR into an award-winning boutique agency trusted by women's health, wellness, beauty, and aesthetics brands worldwide.

Now she's bringing that same strategy inside Realfluence, so you can build real authority alongside a PR agency without hiring one on retainer.

"Reena isn’t just a PR pro—she’s a powerhouse helping brands in beauty and wellness gain visibility and grow—and she’s on a mission to make PR accessible and achievable for small businesses and solopreneurs. With over a decade of experience (and working with celebrity clients), Reena turned her expertise into a game-changing offer."
– Natalie Ellis, Bossbabe

What Is "Realfluence?"

**You have Realfluence when your business grows because of your authority – not your following.**

Realfluencers are the founders, practitioners, and experts who are recognized in their industry. They're featured in the media. They're sought after. And their authority does the work of attracting customers, partnerships, and opportunities so they compete on prestige, not price.

Realfluence is the program that gets you there. Built on a proven PR foundation, designed to help you earn real press coverage and turn your expertise into the kind of recognition that grows your business.

Most brands chase:
❌ followers
❌ trends
❌ the algorithm
❌ flashy content

❌ discounts to grow their revenue

The visibility that actually builds a brand:
✔ expert quotes and features in media
✔ AI recommendations
✔ podcast interviews
✔ brand partnerships
✔ authority-building content

✔ recognition that helps them increase their pricing

Your customers aren't just scrolling anymore – they're searching for answers, asking AI, and trusting the authorities who show up. Realfluence helps make sure that brand is you.

In short...

Realfluence also boosts your AI discoverability where decisions are influenced – more than 90% of AI citations come from earned press coverage! (Muckrack, 2025)

It’s not about chasing trends – it’s about building equity in your brand with your powerful credibility.

#trustovertrends

YES! I'm ready to build trust!

Everything inside Realfluence

**Realfluence has everything you need to go from unknown to undeniable.**

1. Press That Builds Authority

Earn media coverage that validates your expertise and builds instant trust.
Our exclusive masterclass, The DIY PR Project, teaches you how to craft pitches like a professional publicist, connect with journalists, and land features in outlets your audience already trusts – from Allure to The New York Times.

2. Partnerships That Amplify Your Reach

The right collaborations can grow your audience faster than any ad campaign.
Through our Partnership Channel, you'll find opportunities to cross-promote, co-create, and connect with other credible founders and experts in the health, wellness, beauty, and aesthetics space.

3. Expert Coaching That Keeps You Growing

Momentum matters.
Our weekly Office Hours with Reena and special guests give you real-time feedback, pitch reviews, strategy support, and the accountability to keep showing up for your brand.

PLUS! The 6-Week Pitch Sprint That Holds You Accountable to Your Own Visibility.

Four times a year, the entire Realfluence community comes together for the 6-Week Pitch Sprint – a focused, structured push to send pitches, earn press coverage, and build the kind of momentum that sticks.

Same curriculum. Same community. Just six weeks of dedicated accountability to make sure your visibility goals don't stay goals.

Our next Sprint starts August 17. Every membership tier is in!

SIGN ME UP!

Does this sound like you?

✦ You and your team spend too much energy on short-term hacks like discounts or trying to go viral to grow your business.

✦ You want to build a strong brand that sells while you sleep, but right now, your marketing feels like chasing, not attracting.

✦ You’re tired of throwing spaghetti at the wall with TikTok dances and want more visibility from your authority – not trying to hijack an algorithm.

✦ You want to grow your brand’s visibility, trust, and sales, but you’ve been missing out on valuable opportunities due to a lack of budget, time, guidance and connections.

✦ You see competitors or industry peers featured in digital media, magazines, podcasts, and blogs, and you wonder why your brand isn’t in the spotlight.

✦ You're ready to put in the effort to be well-known – and well paid.

If you're nodding yes, then Realfluence is right for you!

I'M READY TO JOIN!

You know you have Realfluence when...

Your name or brand is mentioned in the media as an expert or authority in your field.

Other credible voices – doctors, founders, editors, or industry pros – recommend or reference your brand and vice versa.

Your “As Seen In” logos are working as silent salespeople on your website and social channels.

You’re invited to collaborate, speak, or contribute because people already trust your expertise.

You’re attracting your ideal clients organically – not chasing them through endless marketing.

Your content reinforces your credibility instead of trying to prove it.

You command higher prices – because your reputation precedes you.

The Result?

**When you stop chasing algorithms and start building Realfluence, you stop competing for attention and start commanding it.**

What Realfluencers Are Saying

Real members. Real results. Real authority.

Pam

"I have taken many PR courses/workshops and this is by far the most clear and concise one. Reena is so generous with the content and this course will definitely get you ready to get started in your PR journey."

Pam

Zulema

"This has been tremendously helpful! I learned how small changes can make a huge difference. I feel empowered to start promoting my business with intention. The templates are gold!"

Zulema

"Realfluence has been tremendously helpful! I learned how small changes can make a huge difference. I feel empowered to start promoting my business with intention. The templates are gold!"

Libby

"This course has honestly blown me away. The level of preparation that went into making such a clear, comprehensive program is truly amazing. You made the content approachable to a novice. I always felt like I had a partner and support system throughout it all."

Libby

"This course has honestly blown me away. The level of preparation that went into making such a clear, comprehensive, and succinct 5-part course is truly amazing. You made the content approachable to a novice. I always felt like I had a partner and support system throughout it all."

Corina

"This was EXACTLY what I needed. I am a marketer that follows only marketing news and conferences. To hear the other side of the story...the PR side...makes my work as a marketer that much better and more efficient. To be able to hear specific strategies to compile target media outlets is invaluable."

Corina

A NO-brainer investment!

A $16,295 value for $999/year!

Compare that to the cost of working with an agency: $65,000+/year

VALUE $1599

Learn how to land features in trusted media outlets and build your expert authority from the inside out.

VALUE $8999

Weekly Office Hours with Reena Goodwin and recorded replays to help keep you on track, implement what you learn and turn recognition into results.

VALUE $999

Collaborate with beauty and wellness professionals and brands for mutually beneficial visibility, like endorsements, content creation, media opportunities, and more.

VALUE $699

Connect with like-minded beauty and wellness founders, share wins, and access live press opportunities.

VALUE $3999

50+ resources to help position and pitch your brand, including Own Your Story to Tell Your Story, Hooks and Headlines, PR Plan Template, Media Kit Template, and Pitch Templates to Plug Into AI and Customize For Your Brand.

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Total On-Paper Value: $16,295
Total Lifetime Value: Real Influence? Priceless.

PLUS 24 WEEKS OF EXTRA ACCOUNTABILITY TO BOOST YOUR RESULTS!

MEET YOUR EXPERT GUIDE, REENA S. GOODWIN

SUPPORT FROM A 17-YEAR PR PRO, BRAND STRATEGIST AND FELLOW ENTREPRENEUR

✦ Founder & CEO of FACTEUR PR

✦ Host of the Grow Your Wellth podcast

✦ Recognized by INC, PR Couture, The PR Net, PRSA, Career Contessa, Crain’s Business, Architectural Digest, Inc., SavviHer, Martha Stewart, and more.

I built FACTEUR PR to help health, wellness, beauty, and aesthetics brands earn the kind of recognition that actually moves the needle. Since 2016, I've partnered with hundreds of startups and established brands to land headline-worthy press – from Allure to The Zoe Report – and drive as much as six figures in sales from a single piece of coverage.

In 2019, I created The DIY PR Project (yes, the program mentioned in the New York Times' best-selling book, The Freedom-Based Business Method by Natalie Ellis, founder of Bossbabe) to support founders who were ready to be recognized but not quite ready to hire a PR agency yet.

In 2026, I merged The DIY PR Project and Realfluence together to more deeply support emerging brands access to the same strategies, frameworks, and PR thinking we use at FACTEUR, at a fraction of the investment.

If you're ready to roll up your sleeves and build authority that gets you recognized, I'm ready to help you get there.

You belong in the headlines.

**The DIY PR Project Masterclass – included in your membership – gives you everything you need to go from hidden to headline-worthy – step by step, no PR experience required.**

Here's what our members have to say:

Megh

"Just wanted to let you know that Martha Stewart responded! I'm answering some questions for an article tonight! Thanks for all your help!"

Megh

"Just wanted to let you know that Martha Stewart responded! I'm answering some questions for an article tonight! Thanks for all your help!"

Jess

"Hiiii! We're on the front page of the digital edition of the Houston Chronicle today! She heavily used my EPK! Such a huge win!"

Emily

"Reena shares her passion and extensive knowledge of public relations and makes it attainable for small businesses to adapt to their business plan."

Yetunde

"I've been intimidated by PR for years, and this gave me the confidence and the tools to take promoting my small and unconventional business to the next level."

Yetunde

"If you are a PR newbie or you are just starting out, this course is for you. I've been intimidated by PR for years, and this course gave me the confidence and the tools to take promoting my small and unconventional business to the next level."

Rebecca

"If you've never been involved in PR this gives you all the tools you need to make a plan and implement it while also answering all the PR questions you didn't even know you had. You can go at your own pace, but they keep you on track (which all small business owners need!) with their weekly check ins. Whether you're starting a business or wanting to step up your existing business, this is a great tool. Thank you!"

Rebecca

"If you've never been involved in PR this course gives you all the tools you need to make a plan and implement it while also answering all the PR questions you didn't even know you had. You can go at your own pace but they keep you on track (which all small business owners need!) with their weekly check ins. Whether you're starting a business or wanting to step up your existing business, this is a great tool. Thank you!"

Michael

"I loved the bite sized modules that were easy to take with minimal commitment, along with a generous amount of takeaways that will get a ton of traction in my business as long term assets. I think Reena would be an incredible college professor!"

Michael

"I loved this course. It was divided into bite sized modules that were easy to take with minimal commitment, along with a generous amount of takeaways that will get a ton of traction in my business as long term assets. I think Reena would be an incredible college professor!"

Realfluence is DEFINITELY for you, if:

✦ You’re a founder, practitioner, or expert in health, wellness, beauty or aesthetics – and you're ready to build the authority your brand deserves.

✦ You want visibility that feels strategic and sustainable — not just social.

✦ You’re ready to leverage media, partnerships, and PR to grow your influence & income.

✦ You believe credibility is your most valuable currency, and you’re ready to earn it.

✦ You want to be recognized as the trusted name in your category.

This is NOT for:

✦ Brand-new businesses with no product or service yet. You need something established before Realfluence will pay off.

✦ Founders looking for overnight results. Authority compounds over time – and that's exactly what makes it so valuable.

✦ Those who want someone else to do it all for them. This program is do-it-together, not a done-for-you agency service. (Check out FACTEUR PR for done-for-you PR.)

I'm ready to level up!

What Types of Brands Is Realfluence Best Suited For?

Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians / Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians / Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians / Skincare / Body Care / Hair Care / Makeup / Fragrance / Aesthetics / Medspas / Clean Beauty Brands / Cosmetic Formulators / Indie Product Founders / Licensed Estheticians /

Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices / Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices / Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices / Women's Health / OBGYN / Internal Medicine / Plastic Surgery / Dermatology / Pediatrics / Mental Health / Pain Management / Concierge Medicine Practices /

Massage Therapy / Personal Training / Nutritionists / Supplements / IV Therapy / Acupuncture / Holistic Health Practitioners / Breathwork and Mindfulness Coaches / Life and Wellness Coaches / Integrative Medicine Professionals / Massage Therapy / Personal Training / Nutritionists / Supplements / IV Therapy / Acupuncture / Holistic Health Practitioners / Breathwork and Mindfulness Coaches / Life and Wellness Coaches / Integrative Medicine Professionals / Massage Therapy / Personal Training / Nutritionists / Supplements / IV Therapy / Acupuncture / Holistic Health Practitioners / Breathwork and Mindfulness Coaches / Life and Wellness Coaches / Integrative Medicine Professionals /

Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators / Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators / Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators / Home Fragrance / Wellness Technology / Self-care Products / Fitness Studios / Boutique Wellness Retreats / Wellness-focused Creators / Beauty or Health Educators /

Ready to be a Realfluencer?

The PR platform built for founders who are ready to be recognized and become influential.

Getting media coverage doesn't require a big budget or a full-service agency. It requires the right foundation, the right tools, and a community that's building alongside you.

Turn your credibility into influence that lasts with Realfluence.

MONTHLY MEMBERSHIP

$99/month

No commitment. Cancel anytime.

Start here. Build your PR foundation, learn how to pitch with confidence, and get the support you need to show up for your brand in a real way.

5-Week DIY PR Masterclass – Learn how to position your brand, build media relationships, and pitch like a pro
The 6-Week Pitch Sprint – Four times a year, the entire Realfluence community comes together for a focused, accountability-driven push to get pitches out the door. Our next Sprint starts August 17!
Workbooks & Templates to Help You Secure Free Press Coverage & Partnerships Like a Pro
Weekly Office Hours – Real-time support, feedback, and answers from our team
Active Media Opportunities Board – Relevant press opps, updated regularly
A New Template Every Week – Pitch scripts, checklists, swipe files, and more to plug into AI and customize for your business
Community & Networking – Connect with founders in health, wellness, beauty, and aesthetics who are on the same path
Partnership Channel – Find brand collaborators and expand your reach

JOIN REALFLUENCE MONTHLY

ANNUAL MEMBERSHIP

$999/year

Move Fast - Pay in full or monthly

For the founder who's committed to building real authority this year – and wants every resource at their fingertips from day one.

Everything in the Monthly Membership
Instant access to 50+ Bonus Agency-Level Templates & Swipe Files – Pitch decks, media one-pagers, story angle guides, and more. Plug into AI to customize for your brand. A $3,694 value, included.

GO ALL IN! I'M READY!

ELITE MEMBERSHIP ✦

$5,997/year

Limited spots · Application required

This is the closest you can get to having an award-winning agency in your corner – without a full agency retainer.

Elite members get everything inside the Annual Membership, plus something no other tier offers: a seat at our table. Four times a year, our agency personally introduces your brand to media during our FACTEUR PR Press Days. We make the connection. We pass along the opportunities. You show up ready.

Everything in the Annual Membership
Quarterly Press Day Introduction – Your brand, introduced directly to media by the FACTEUR PR team. Every quarter.
Priority Media Opportunity Alerts – Relevant opps from our agency network, sent to you first
Quarterly 1:1 Strategy Session with Reena – A private 30-minute call each quarter to audit your pitch angles, refine your positioning, and set your media targets

If you've been thinking about hiring a PR agency but aren't ready to make that investment yet, Elite is where you start.

APPLY FOR ELITE

** The Next 6-Week Pitch Sprint Starts August 17! **

Become the go-to authority in your industry with the press coverage to prove it.