Make an impact.
reafluence is all about relationships – the mutually beneficial kind that make a positive impact.
Despite just how “booming” and impactful the influencer industry is, it can largely be futile especially when it comes to hitting a home run for a brand without a massive budget. That’s because authenticity is harder to come by when market share-of-voice is being bought in the form of huge influencer spends, luxurious brand trips, or celebrity founders.
Brands need partnerships, but the kinds that add legitimate credibility and properly educate and empower consumers. With realfluence, we make it easy for experts to connect with brands, and brands to connect with experts, to highlight the actual practice of beauty, not just the promotion.
#trustovertrends
As a growing beauty brand in today’s digital world, trust is currency.
realfluence is a community for cosmetics brands to boost their credibility and earn consumer trust by partnering with licensed beauty & wellness experts. We aim to bridge the gap between beauty industry leaders and brands to create a positive impact and empower consumers with real influence – not just trends.
Beauty brands can enhance their credibility by working directly with licensed beauty experts and leveraging their voices for media interviews, speaking engagements, and ambassadorships. Experts can increase their industry stature by linking arms with leading and emerging brands and enhancing their practice with new products and recommendations for their patients and clients. Brands can hire experts to create valuable content for their social channels. Experts can also join a brand’s advisory board and help shape their research & development. Where you take your realfluence relationships is up to you!
FAQs
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You will receive immediate access to you membership dashboard to start submitting and browsing opportunities! Your weekly newsletter is sent every Monday.
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If you’re signing up as a Beauty Brand, you’ll have access to submit Partnership Proposals for Experts to apply, submit and discover Brand Classifieds to align your brand with other industry happenings, and resources to help in your journey.
As a Beauty Expert, your dashboard will reveal all of the current Partnership opportunities available, identified by brand, deadline, and other guidelines to help you apply with confidence and meet your match!
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The weekly e-newsletter will include the newest Partnership opportunities and Last Calls, Brand Classifieds, Featured Brands and Experts, helpful resources, and more.
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A lot! Stay tuned for more realfluence perks and lt us know what you would like to see!
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Realfluence is a community fo beauty brands and experts to connect. We define “experts” as someone is licensed in their trade. If you are not licensed, then realfluence is not for you and you should not join.
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No, we don’t. All negotiations and partnerships are ultimately managed directly between the Brand and Expert.
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After posting a Partnership Proposal, our team will personally suggest Experts for you that we think would be a great fit, giving you the opportunity to directly pitch them, as well.
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Please contact us at realfluence@facteurpr.com to discuss our agency or multi-brand options.
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Please email us at realfluence@facteurp.com.
realfluence was founded by beauty & wellness PR expert & agency owner,
Reena S. Goodwin
realfluence was inspired by the opportunities I have personally seen and harnessed with my own beauty clients at FACTEUR PR – both on the brand and expert side – for many years. Beauty brands and experts want to connect – and now, we’re making it not only possible but easy, too.
Want to take your influence to the next level? Learn more about our beauty PR and marketing engagements.